We grew up depending on our flannels to keep us warm and comfortable in the woods and as a wardrobe staple for everyday life. It wasn’t uncommon to wear the same shirt for days at a time even if it contained remnants of blood and dirt. This dependency on a single piece of clothing evolved into an affinity for the flannel shirt its only natural that the shirt we lived in brings back memories of family camping trips and fooling big trout.
Release date: May 23 22
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We grew up depending on our flannels to keep us warm and comfortable in the woods and as a wardrobe staple for everyday life. It wasn’t uncommon to wear the same shirt for days at a time even if it contained remnants of blood and dirt. This dependency on a single piece of clothing evolved into an affinity for the flannel shirt its only natural that the shirt we lived in brings back memories of family camping trips and fooling big trout.As our love for the outdoors progressed, but occasions where dirt and blood stains werent appropriate increased we find that the flannels of our past just arent good enough. We need options that are built to hold up in the backcountry but also bring enough style for the city. We find that the outdoor flannels on the market are boxy and lack a modern fit while the fashion brand shirts dont withstand the rigors of hunting and fishing use.
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